NEW ERA TECHNOLOGY

What it is

Website in.
Report out.

Mimir reads a prospect's site and scores it across seven dimensions — with evidence behind every finding.

Built in-house by Chris Lacey, Digital Experience.

AI-Readiness SEO Messaging Conversion UX / UI Performance Accessibility

Running today, on real sites. Not a roadmap.

Client website Review engine Crawls the site, pulls the data Seven dimensions, scored independently SEO AI-Readiness Messaging Conversion UX / UI Performance Accessibility Client report Scores, findings, next steps

How it works

One engine.
Seven reads.

Every dimension is scored on its own, against its own standard, then pulled back into a single report.

Why it matters: nothing is a general impression. Each score has to be earned separately.

We ran it on ourselves

We sell AI.
AI can't see us.

6%
of AI Overviews that could cite us actually do — 70 of 1,217
33
out of 100 on AI-readiness — our weakest of seven
  • No structured data anywhere on the site — nothing tells an AI engine who we are or what we sell.
  • Broken heading structure on the homepage and case studies — no clear top-level heading for crawlers or screen readers.
  • The homepage's main call to action goes to a methodology page instead of a conversion step.

Three of five priority items. All structural, all cheap to fix.

What it's for

Walk in already knowing.

Run it before the first conversation, and you arrive holding their gaps instead of asking for them.

Why it matters: it shortens the front of the sales conversation.

Mimir is directionally correct, not precisely correct — an expert reviews the findings before anything reaches a client. Built by Chris Lacey, Digital Experience.

BEFORE AFTER

Same content, same order, same roles — restyled and de-identified.

A second one

Standardized Resume.

Raw candidate resume in. Our branded format out — personal contact details stripped, everything they claim about themselves untouched.

Why it matters: it reformats, it doesn't rewrite. Never drops a role, never adds a skill they didn't claim, never invents a line.

Every run ends with a note of what it changed — and what it deliberately left alone.

The part that matters

I sent a file. She ran it.

ME — THE BUILDER CHRISTY — NOT A DEVELOPER Skill, built new-era-resume- formatter-1.2.0.zip 215 KB Teams chat Everything past the dashed line happened without me. Upload to Claude Drop in a resume Branded resume
Why it matters: the capability travels without me in the room.

Built by Chris Lacey with Jennifer Young, Digital Experience.

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